Art direction for footwear product design and photography campaign for an exclusive Vans footwear capsule.

The OG Sk8-Hi 46 LX in quilted suede was a new style created exclusively for The General store in New York. The footwear collection included four monochromatic colors in a light-weight suede fabrication with a unique quilted tongue. With a soft, dimensional feel, the shoes are finished with monochromatic flat laces, minimal printed side-stripes, a true white outsole, and a pigskin lining.

The shoes and photography are inspired by the photography of David LaChappelle and the polaroids of photographer and fashion stylist Maripol, as well as the saturated, high-gloss colors of classic mid-century product design.

Photographed by Brian Kelley in Coney Island, Brooklyn, New York.