Art direction and graphic design for Vans premium footwear concept including digital campaign and window display.

The Square Ones release features Vansguard waterproof technology on a brushed twill upper, and a color story inspired by classic English raincoats. Made exclusively for DQM, the shoes are inspired by the utility and economy of a basic, what it means for a product to be useful, to be essential or classic. Working towards that idea of a true basic, DQM has pared back Vans’ Old Skool LX style to the essentials. The shoe has a deconstructed feel with minimal branding, stitched side stripes and stitched eyelets. Constructed in durable but light-weight brushed cotton twill with water-resistant Vansguard treatment, the shoes are available in Black, Nautical Blue and Seneca Rock. Details include neon yellow, light-weight and washable Ortholite insoles for comfort, and flat matching color laces with striped aglets.

Photographed by Dominic Neitz in Manhattan, New York.