QUILTED MTE SK8-HI DX
Vans
2015
Art direction and graphic design for Vans premium footwear concept including footwear product, digital campaign, window display, apparel capsule, and outdoor marketing campaign in New York.
The Quilted MTE Sk8-Hi DX combines influences of classic technical outdoor footwear design with a premium aesthetic. The deconstructed styling, quilted tongue, and monochromatic palette of Vans’ classic Sk8-Hi silhouette create a minimal feel which belies the inherent functional outdoor technology borrowed from Vans’ MTE ‘Designed for the Elements’ collections. The shoes feature a heat retention layer between the sockliner and outsole to keep feet warm, padded collar and heel counters for support, a vulcanized lug outsole for maximum traction in wet weather, and premium, weatherproof leather uppers.
Photography by Connor Linde in Cape Cod, Massachusetts.