Art direction and graphic design for Vans premium footwear concept including footwear product design, digital campaign, and window displays in New York City stores.

Created design concept for Vans Mountain Edition Low style in three custom, completely monochromatic colors in a suede fabrication with matching monochromatic round laces and woven labels. The concept for editorial photography was based on reflection, refraction, and the philosophical ideas of simulacra and simulation described by the French sociologist and cultural theorist Jean Baudrillard which examines the relationship between reality, symbols, and culture: specifically how signs and symbols in media and culture are involved in constructing an understanding of shared existence.

Photographed by Jonathon Mehring in New York City.