Created a collection of shoes together with Vans made exclusively for The General by Vans retail stores, with permission from New York City to use its iconic “I Love New York” graphic. Designed by Milton Glaser in 1977, the famous pop-style graphic stands as a postmodern signature of New York; ubiquitous on plastic shopping bags and t-shirts in delis and souvenir stores throughout the city, with the trademarked logo used officially to promote tourism in the state.

Created repeat pattern for footwear. Created photography layouts and collages, and art directed photography, video and in-store displays.

’I Love New York’ photography and polaroids by Pepsi Kim. ‘I (Still) Love New York’ photography by Jonathon Mehring. Stop-motion video by Jonathon Mehring and Joe Bressler. Additional video art direction by Chris Keeffe.