Art direction and graphic design for Vans premium footwear concept including product design, digital campaign, and outdoor marketing campaign in New York.

The ‘HBT Authentic’ collection is inspired by the Herringbone Twill (HBT) uniform introduced in World War II. Using an unique enzyme process created specifically for this project, we wanted to make a subtle camo using the highs and lows that the process created. The reference for the colors are jungle, desert and ocean. The eyelets have a saltwater patina finish and the shoes utilize a siped bottom plate to create tread for wet surfaces.

Photographed by Gerhard Stochl in The Rockaways, New York.