Created the entire brand world for a new Los Angeles-based premium CBD brand, Blonde. Designed the visual brand identity from end to end, including custom hardware, packaging design including multiple materials, finishes and labels, and custom molded interior box inserts. Designed a small apparel collection including apparel, graphics and accessories. Designed a retail pop-up environment for the industry’s premiere trade show, Hall of Flowers.

Product photography shot in New York by Dominic Neitz with campaign photography shot in Los Angeles by Andrew Peters.