Created original messaging concepts, graphic design, copywriting, and environment design concept for a pop-up retail environment to launch Blueview, the world’s first biobased, fully biodegradable sneaker. The environment had to be created from 100% sustainable materials, able to be reused both indoors and outdoors, and function as both a storytelling-focussed product showroom and a store.

3D environment design and renderings by Michael Hurst. Messaging development together with Chris Keeffe.